Free Webinar: Growing Business Services Revenues in the Cloud Era Service providers looking to grow revenue in a mature services market need to create new and differentiated business services that address the evolving requirements of local enterprises. This involves using more analytical and tailored go-to-market plans to identify and target potential customers. As cloud computing matures, the need to integrate networks with compute and storage into the cloud ecosystem creates opportunities for service providers to evolve their enterprise offerings and gain market share. This is not only about evolving the network architecture for the cloud era, but creating new bandwidth consumption and pricing models tailored to the changing needs of key verticals. In this webinar, Ciena will present how to differentiate business connectivity services in the cloud era, in particular: How to enable enterprises to grow their bandwidth and meet changing business requirements at reduced costs What new services (i.e. Video Transport, Encryption) can be created to target specific enterprise verticals How analytics on detailed enterprise data can be used to create profitable go-to-market plans Date: Wednesday 13th February at 11am London, UK time Time variations: 12pm Paris, 3pm Moscow, 3pm Dubai, New York 6am Click here to find out your time zone for this event Unable to attend this date/time? All registered attendees will receive a unique link which will allow them to view the webinar content after the event has taken place.  Ciena will have a full lab and be open for meetings at the annual Mobile World Congress 2013 in Barcelona from 25 - 28 February. You can find us in Hall 2, Suite C101.

Webinar Speaker:

Mariana Agache, Director Industry Marketing, CienaMariana Agache  leads the Service Providers Industry Marketing group at Ciena, which focuses on understanding the problems that service providers are facing in the current IT industry transformation and how best Ciena can help solve these problems. In particular she has worked on creating new ways in which Service Providers can monetize networks, ranging from new connectivity services to innovative and tailored and analytical go to market plans that enable Service Providers to grow their revenues. In her telecom career, Ms Agache has held various positions with Ciena and previously with Nortel in Portfolio and Business Strategy, Product Management, Sales, and Network Engineering and R&D and has been based in Ottawa, Canada and in Paris, France.